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LOBMEYR at NOWNESS
"Through a Glass Brightly" Director William Snieg Conjures an Underwater Ballet with Crystal and Clouds


LOBMEYR at NOWNESS

Through a Glass Brightly
on Nowness.com.

 

LOBMEYR at NOWNESS
Submerged glasses and decanters by fine crystalware makers Lobmeyr, Baccarat and Saint Louis are animated with billows of color in this short by Parisian art director William Snieg. Collaborating with set designer Marcel van Doorn—who devised the formula for the multihued injections—and interior stylist and regular Wallpaper* contributor Leila Latchin, Snieg aimed to capture the elegant movements of the mixed-liquid clouds as if a magical ballet. “I wanted to transcribe the grace of these figures, that look sometimes like fine silk, sometimes like a smoky mist, against a pure base—crystal,” explains Snieg, who art directs campaigns and short films for Louis Vuitton and Dior. In selecting the crystal, Latchin sourced from companies whose centuries-long histories are filled with stories. “Lobmeyr, Baccarat and Saint Louis have all attracted prestigious clients requesting extraordinary commissions,” she explains. “Each boasts an incredible archive and masterful artisans whose skill transforms molten crystal into these exquisite pieces.”

 

LOBMEYR at NOWNESS

 

LOBMEYR at NOWNESS

 

LOBMEYR at NOWNESS

 

LOBMEYR at NOWNESS

 



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